Online display advertising is become far more innovative in the last ten years. Not only are popular websites providing better quality display placement and display formats, but more and more companies are using new display formats to create brand equity.
Display advertising isn’t necessarily about huge click-through-rates, or direct conversions. Instead the focus is eyes on impressions, and developing brand retention for online audiences. And today the latest display formats aren’t just static, but animated, exciting and even interactive!
Display network options are now more expansive than ever. Google’s display network is the most popular, and easily accessible. There’s Youtube and facebook’s advertising platform also offers display advertising within the world of social media. More commonly however, premium display inventory on independent.ie / journal.ie and other top publisher websites is used by the biggest brands online today.
One key strategy with display banner advertising is to ensure your impressions are delivered in the right place at the right time…
Consider display advertising when bringing your latest product offer or brand to market.