Google insights is now Google trends. This Google service offers interesting insights into changes and or comparisons between sets of search queries. Why use it? Well I often wondered if I should be using Online Marketing, Digital Marketing or Online Marketing when talking about what I do. Here is the trend according to Google (UK, last 12-months):
In Red, Online marketing takes the lead. However, as a solution Digital includes mobile devices, and well, anything digital. Search trends, and how people use search often dictates a fair proportion of a Search Marketing Strategy.
Does the information from Google trends offer insights into things like elections or who is going to get kicked out of x-factor this week? Absolutely. Get trendy.