One of the great things about digital marketing is the sheer volume of free tools that are out there for us to use. Whether you’re a novice or a seasoned pro, there are free tools you shouldn’t be without. Remember, a lot of digital marketing can come down to how clever you are, and using the right tools to save time, and streamline repetitive work can often make you look like the smartest digital marketing champion in the room. We check out some very popular digital marketing tools here.
Social media marketing is essential for reaching and interacting with your public, but if you do it piecemeal, it can be very time-consuming, especially with all the accounts you have to manage. Just about everybody agrees that Hootsuite is a real time saver. You can check social media activity across platforms with a single login, and you can set up your posts for a period in advance.
2. Google Analytics
If you aren’t checking out your analytics on a regular basis, it’s high time you got started. Knowing how your website visitors arrived at your site, what they looked at, and how long they stayed on your site is invaluable information that tells you just how effective your strategies have been and how they can be improved. For now there’s no real easy alternative to Google analytics, and unfortunately that’s not a good thing…
Endless URLs don’t look good, and marketing is all about looking good in every way. With Bit.ly, you can simplify your URLs for improved aesthetics and even track click throughs to see if your simplified URL is doing its job. You might think that a complicated URL is no biggie, but a little simplification can go a long way.
4. Free Stock Images
There are various sites that claim to offer free stock images, only for you to discover that you need a paid membership to get at them. Other sites really do offer free photos but it’s difficult to find what you want in a hodgepodge of images. Pixabay is a great site for getting good quality images that really are free, and since all images are tagged and searchable, you can usually find what you want. Stocksnap.io is another great free option for stock images.
Marketing is all about building relationships, but with so many communication channels, it’s easy to lose track of all your interactions with an individual. You may have come across each other on social media, exchanged emails and had blog comments. Now you can track all your interactions across all these platforms with one free and easy tool.
6. Open Site Explorer
Your SEO is vital to your success, but it’s easy to overdo it. How are your top ranking competitors getting their rankings? Find out what links they’re using and what anchor text they’ve chosen to help you to beat the competition. It’s completely free!
The good, old fashioned email newsletter still has its place in your marketing arsenal. Your mailing list should consist of your hottest leads and converted customers. Why cold-sell to people who may or may not be interested in your message when you have a mailing list full of people who already love your offering or who have expressed interest in it? MailChimp allows you to set up your newsletter, schedule when it will be sent and track your readership’s behaviour.
Pablo by buffer is at the heart of many ‘motivational’ or ‘inspiring quote’ social media posts you see going around. This free tool is a godsend for creating quick images with text that looks a million dollars.
Buzzsumo is driving a great deal of content marketing tactics by leading professionals. With Buzzsumo you can analyze what content performs best for any topic or competitor, and with this information proceed to focus on content that has a better chance of driving traffic and conversions. Buzzsumo can also go a step further and aid your outreach by identifying key social influencers in a specific space.
For basic twitter scheduling tweetdeck is great. Tweetdeck generally offers a better interface for social media marketers and managers than the twitter desktop app/website. Hopefully some innovation at twitter might help give the poor performing social network a push in the right direction. And with that I’ll conclude this epic list of top free digital marketing tools!