Every day we are bombarded by ads in a search engine while looking for information. Most of them are annoying but from time to time they really catch our attention. When? One word: sales! Ok, sometimes we also click when information interesting for us shows up. Ads can help us to save time by allowing us to take the desired action immediately. Wait, is that really possible with ads, with their salesy language?
Well, yes. Google Ads can bring a value for search engine users. Especially ads with extensions!
Value for search engine users = a big value for your business!
What is an ad extension? A very short definition
Ad extension is an extra snippet of information which shows up under ad headlines and descriptions. This information can be precious for search engine users as they don’t need to browse more. Ad extension can include prices, phone number, business ratings and a lot more. There are two types of extensions: manual and automatic ones. Manual extensions can be added and controlled by a user whereas automatic ones are added by the Google and cannot be controlled by the user. Manual ad extensions can replace automatic extensions.
Why should you get along with ads extensions?
Yes, adding manual extensions to text ads generates additional work. They also don’t always show up, so the most important information has to be included in headlines and descriptions. Except for that, there are only positive sides:
- Improvement of your Quality Score and Ad Rank as the Google includes proper use of ad extensions in its Quality Score calculations,
- Higher click-through rate (according to the Google on the average 10-15% CTR uplift),
- Additional text in your ad,
- Extra space in the Google search result for your ad,
- Your ads look different than most of your competitors’ ads,
- You allow your potential client to take an immediate action: call you, check the prices of your products or the latest promotions,
- And the best: all of this is completely for free!
Let’s start to use them!
The ultimate guide to Google Ads manual extensions
- Sitelink Extensions
Sitelink extensions are additional links which show up under ad descriptions. They can lead to particular pages, for example with the latest promotions or testimonials. In that way, your potential customer clicks on the particular link and can immediately buy a product! Or just check out your reviews.
- Location Extensions
Do you have a physical store? If not, you can skip this extension but if you do it should be the most important one for you. Location extension adds your storefront address and opening hours to your text ad. That information is extremally important for nearby searchers, so for most internet users.
- Affiliate Location Extensions
Ok, what if you don’t have a stationery shop but your products are available via a retail channel? You can add nearby chain stores that offer your product.
- Structured Snippet Extensions
Is there anything that your business is especially proud of? Add it to your ad! Whatever it is: your large products catalogue, hot destinations of holidays which you offer or your insurance coverage. There are a few more possibilities. You can add up to 3 additional header lines to your ad.
- Call Extensions
Do you want to receive more phone calls? Related to your business of course. Then add your phone number to your text ad so that potential customers who see your ad on their mobile can click on it to dial your business.
- Message Extensions
Do you prefer to receive messages instead of calls? When you add message extension to your ad, your clients on mobiles can text you easily.
- App Extensions
If you are along with trends for sure you have an app for your customers (if you don’t skip this point). Let your ad to announce it to the world! App extension consists of a thumbnail icon, the name of your application, and a customizable call to action button.
- Callout Extensions
Each business has its key values which differentiate it from competition and create an extra value for a customer. Quick shipping, free delivery, long-term business tradition or whatever it is – highlight it in your ad! This extension appears after the description.
- Price Extensions
Do you have special prices which stand out from the competition? Be sure to add prices to your ad! They will show up with a link to a specific page with your product.
- Promotion Extensions
Are you planning any promotional campaign? Shout it to the world! Google Ads allow you to advertise coupons, deals, and sales offerings.
Are you ready to upgrade your ads with extensions? Just remember to always keep them relevant and updated!
If you have any trouble with extensions or with Google Ads Daily Digital Media can master them for you!
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