You don’t have Facebook so you don’t exist – they (still) say. You probably heard this somewhere so you set up this famous fan page for your business. In the end, you don’t have to[…]
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Category: Social Media Marketing
Social Media Marketing is more than just having a facebook page or a twitter account. Social Media is about building online communities and offering potential new customers social-proof that your product, service or brand is worth engaging with.
Social Media Marketing – What Makes Users Click On an Advert?
Have you ever wondered what the best social media marketing strategy is? We are all aiming to get the most clicks, shares, likes and conversions out of our advertising budgets. It would be a good idea[…]
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Top Free Tools for Digital Marketers
One of the great things about digital marketing is the sheer volume of free tools that are out there for us to use. Whether you’re a novice or a seasoned pro, there are free tools[…]
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4 Reasons Twitter Is A Flawed Social Network
I was a laggard in adopting and using Twitter. At first, as an expat, I followed all the major news sources so I could log in and see what had happened in the world, and[…]
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Mobile App Advertising Review & Insights 2015
My addiction to downloading the latest apps is now equaled by my excitement about App advertising. I have historically been focused and most interested in the web from the desktop perspective, but for the last[…]
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The Internet Is Changing Part 2: You should get what you pay for.
It’s sometimes hard not to engage in a one-way rant about the state of internet marketing. This here is evidence of as much, and a follow up to my ‘The Internet Is Changing Part 1’[…]
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How To Make Landing Pages That Convert!
Top Landing Pages & Usability Tips: This article offers top level considerations for your website’s landing pages. Any landing page where a visitor enters your site should be of great importance and aligned with organisational[…]
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Graph Search – facebook launches Social Search!
The popoular social network, facebook, has announced a new graph search feature. Facebook will now be able to provide personalised search results to help find places to eat, things to do, job opportunities, as well as[…]
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Facebook Mobile Strategy Insight
Here’s a great article relating to the recent news (September 2012) about the facebook stock-price drop. The article also contains interesting insights and comments from Mr. Z about where they are headed with mobile technologies.[…]
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Facebook Hints & Tips – Your Business Page
Pages weren’t part of Facebook’s initial inception back in the day. For many businesses an initial move in embracing Facebook’s growing popularity as a marketing medium, was to setup a profile and this mistake still[…]
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16 Online Marketing Related Questions to Ask Yourself
I attended a great online marketing seminar run by 2 Sticks Digital Marketing before leaving Australia. As well as all the great information, handy tips and pod casts I acquired at the seminar; was a single[…]
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