Using Google Trends

Google Spam

Google Spam
Google insights is now Google trends. This Google service offers interesting insights into changes and or comparisons between sets of search queries. Why use it? Well I often wondered if I should be using Online Marketing, Digital Marketing or Online Marketing when talking about what I do. Here is the trend according to Google (UK, last 12-months):

Google Trends

In Red, Online marketing takes the lead. However, as a solution Digital includes mobile devices, and well, anything digital. Search trends, and how people use search often dictates a fair proportion of a Search Marketing Strategy.

Does the information from Google trends offer insights into things like elections or who is going to get kicked out of x-factor this week? Absolutely. Get trendy.