One of our favourite examples of finding the right audience in the right place: In-App Advertising....
Both Google Play and the Apple App store are marketplaces growing in terms of the plethora of Apps available and the ever increasing audience of smartphone adopters. However, this marketplace highlights and promotes Apps based primarily on gross popularity only (downloads over time). Especially where Apps best serve niche audiences, it’s very easy for great Apps to miss out on potential downloads, while only listed in the depths of the available App stores. At the same time, popular Apps can struggle to retain engagement and a user base, despite gaining great initial traction with target audiences. In both cases, App advertising is an ideal solution to boost App downloads, as well as existing App user-engagement.
Many of the most popular Apps available for smartphones offer In-App display advertising real estate. This is prime positioning to promote other Apps. The ability to display In-App advertising that promotes other Apps is provided by a mixture of available display networks, programmatic buying, and social media display options. With In-App advertising you can easily target people who have already downloaded other Apps, and target app downloading behaviour. This sort of display targeting results in higher click-through-rates, higher conversions, and low inventory costs.
Display Networks offer the broadest range of options for truly targeted advertising campaigns. Some Display Networks offer the ability to target online audiences who have recently activated their device, or users who have purchased specific Apps.
It's one thing to have a great App on the app store. It's another to have a huge audience of App users!
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Our services range from social media management, content marketing, eMail marketing, as well as our speciality in SEO & AdWords advertising. With years and years of applied expertise, we've moved away from the agency model, to provide better, hands-on, freelance style support services.
We work closely with the Irish Times and their executive recruitment portal. For the Irish Times we manage their AdWords search advertising, and successfully grow online registrations, and job applications month on month.
Ireland's largest car motor dealership network. More than 11 car franchises across Ireland, and some of the best search advertising & re-marketing ever. Period.
Ireland's best cruise holiday specialist. More cruise ship holiday deals, and a legion of loyal customers. Constantly making us wish we were in the Caribbean.
MyClinic offers online doctor and prescription services. MyClinic has been one of our favourite success stories, and a great example of where even the most well built website will always some off-page optimisation. The result? Fantastic 1st page rankings on Google Ireland.
Ireland's biggest outdoor lifestyle showroom. Because in Ireland, when the sun eventually shines, you need friends with a barbecue, and some rattan garden furniture.
Ireland's most trusted new media organisation. We've manage various auxiliary marketing campaigns for Ireland's most popular news website. We are exclusively charged with driving the app downloads for the various Irish Independent mobile news service products.
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